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Skap logotype

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Music is the leitmotif of the logotype for Swedish Society of Songwriters, Composers & Authors (SKAP). The purpose of the symbol is to communicate and create resonance within the society’s community of musical creators. Each variation of the symbol shows a different illustration of fictional notes. The imagined notes shape abstract and visual melodies to the rhythm of black and white and color. This musical call of graphic design brings out and resonate with the new and noteworthy logotype that we have designed for SKAP. The logo and the variations are not only physical in print, but are also adapted to social media as animations. The mesmerizing movement on each digital logotype variations create a graphic harmony and appeals to one’s silent, inner music, with a pitch and tone of its own.

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