Showcase Preshow Trailer
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The much more Instagrammable side of advertising - this was an animation that I made to be played before every Showcase Cinemas Screening, it takes huge inspiration from the old classic Showcase pre-show trailers as well as other 80’s inspired titling sequences such as in Stranger Things. The music choice of Pacific State was also important given this specific songs huge impact on the 90’s rave culture that would follow and how my re-branding sought to utilise intertextuality with this era.
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