VIDEO DESCRIPTION:

Play, download and edit the free video Rothley Bracket Animation.

After a while working with Rothley, we were approached by their external design company to help create a punchy animated explainer for their revolutionary curtain pole bracket system.

Rothley's external design creative, Emily Benton, designed all of the flat images that you see in this animation.

We bought these design files into Adobe After Effects, animating them to her storyboard.

After the laborious process of animation, we brought all of the clips into Final Cut to edit in time with the music. We then added a plethora of sound effects to expose extra dimensions within the video.

The animation turned out exactly to Emily's vision and Rothley were utterly impressed with this collaborative effort.

This was our first major animation project, and we loved every minute of it.

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