MTV News and The Smithsonian Channel: Meaning In Music GFX

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Play, download and edit the free video MTV News and The Smithsonian Channel: Meaning In Music GFX Sizzle.

MTV News and The Smithsonian Channel came to us in need of titles, branding and graphics for Meaning in Music, a five-part docuseries on the history and cultural significance of hip hop. The package needed to be modern while nodding to the past, as well as systematic to work across all episodes. We took inspiration from iconic poster and album art to create overlays and overprints of typography, archival imagery, and graphic collages, showcasing the intersection between artists, genres, and songs for elements like timelines, audio recordings, and lyrics. The final result was a robust package of graphic elements that mixed the past and the present in content and design.

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