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MTV Ident 2/3 Concept

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MTV idents concept made as a commemorative TV branding project for MTV's 40th anniversary that took place in August 2021.

This proposal aims at commemorating the history of the channel, paying special tribute to its inception in the 80s, through several idents and logos inspired in the main aesthetic trends of that decade such as cyberpunk or neo-noir, taking elements from science fiction and classic video games from that period as an inspiration.

Client: Personal/ academic project
Role: Creative/ Art direction; Graphic & Motion Design
Music: Gravity, Stanley Gurvich (2020); Binary Stars, Stanley Gurvich (2020); Kingdom Come, Theevs (2019).
Year: 2020

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