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Merce is an innovative way of thinking about holistic shopping experiences. That is why 100% abstract motion design was created, full of symbolic scenes. The harmonization of movement with music was crucial - we didn't want to create a typical advertisement, nor an explainer for that matter. We wanted to depict the vision of the company instead. That way, the viewer can immerse himself in the animation through the images and enjoy it.
Art direction: Sławek Wydra
Script: Sławek Wydra, Maria Pawlikowska
Concept, storyboard, animatic, design: Sławek Wydra
2D & 3D animation: Sławek Wydra
Sound design: Studio Praga
Production management: Dawid Gaweł
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