MEDIA FOCUS: Choose Radio
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On behalf of Choose Radio, Media Central presented an overview on the Power of Audio with case studies on recent campaigns that vary across categories and demands on how to deliver campaigns across different audiences.
– Local /Direct Response – Fáilte Ireland - Visit Dublin
– Young Audience – Shine
– Brand Launch / Local – Champion Green #SupportLocal
– Short Turnaround – Guinness, Raising The Bar
Many thanks to Karen Phelan, Music & Youth Solutions Manager, and Alex Culligan, Account Manager in Media Central for presenting.
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