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Normally Pu’er tea must be completed through up to nine manual steps, then the Pu’er Tea Essence allows most people to experience the exquisite taste of Pu’er in the fastest, and most effective extraction method.
Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like “seeing a World in a Grain of Sand, and a Heaven in a Wild Flower” (Blake, W. (1968) ‘Auguries of Innocence’). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes. With minimal design elements, the product shall pop amongst the tea market’s overly complex designs.
We used Chinese characters - the most concise and powerful Chinese cultural symbol - as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
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