Krcher Car Solutions
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For the global campaign of Kärcher's Car Solutions range - everything you need to keep your car or motorbike spotless clean - we teamed up with director Felix Brady and shot a trifold documentary. We wanted to portray the intense passion one can have for his baby on wheels and how much dedication and work that sometimes involves. Character-driven, agile at times, transcendent and dreamy at others.
It's time to bring back the WOW again. To your vroom, with Sara, a 16-year old world champion; To your baby, with Ben, an avid tuner; and to 1963, with Floyd, an old-timer lover.
We were on location to shoot all 3 stories - 2 different ones in Germany and one in Denmark.
My role: concept, copy, VO development and recording, creative development of scenes, as well as post-production responsibility.
Credits:
Agency: Antoni Berlin
ECD: Matthias Schmidt, Ulrich Lützenkirchen
CD: Kirsten Frenz
Senior Creative: Alex Petrache
Account: Wiebke Hellerung & Julian Rose
Producer: Stefanie Schuster
Production company: Stink Berlin
Director: Felix Brady
DOP: Jake Hunter
Producer: Melody Micmacher
Production manager: Fallon Stang
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