KM20 - animation reel
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VIDEO DESCRIPTION:
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Klubski maraton (translates to Club marathon) is a yearly music event organized by a student-run radio station Radio študent. Their specialty in underground music by young artists and not shying away from various stances. The only thing that would fit their event was an equally progressive and provocative identity.
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Roles: Project manager and lead designer
Scope: Visual identity design, UI design, design of social media materials
Year of completion: August 2020
Challenge
The event’s format was a traveling tour, where a select few up and coming musicians performed in various alternative clubs all over Slovenia. We came up with a key identity element that tied many of the event’s aspects together - fences. They presented waiting for lines at clubs and running route protection that one can find on actual marathons. But their main idea laid in current events. Due to a problematic political climate, much of the Slovenian youth rallied in protest. The snapping point was a rise of fences around the main parliament building. By including them in the identity, we gave voice to the Klubski maraton’s core culture.
Song: Gramatik - Walkin' Down the Street
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