King Gothic: Typefaces
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The Chinese language system has over 54,000 characters and is visually complex. With a limited number of Chinese digital fonts to choose from, designers aren’t able to realize the full potential of Chinese font and typography design.
Our challenge was to raise awareness and stimulate trial of the King Gothic font, generate buzz and awareness around the launch of King Gothic. The campaign was the first marketing campaign for DynaFont to enter mainland China market, covering tier-1 major cities Shanghai, Beijing and Shenzhen.
Client: DynaFont (單套字型產品) DynaComware
Product: King Gothic Typeface
Agency: Ogilvy (Beijing & Hong Kong)
CCO: Reed Collins
GECD: Adrian Zhu
ECD: Andrew Low
Head of Art: Yue Shen
CD: Zhiqiang Guo
CD: Yongqiang Hu
Senior Art Director: Stratos Efstathiou
Art Director: Vivian Lam
Art Director: Jiahao Li
Art Director: Soenar Santoso
Copywriter: Ed Su
Managing Partner: Kevin Lee
Vice President: Helena Qian
Account Director: Yang Gu
Account Director: Etton Yang
Group Account Director: Tracy Wang
Senior Account Executive: Jenny Liu
Business Director: Jodie Cao
Group Account Director: Ivy Lee
Associate Account Director: Ming Yu
Account Executive: Shawn Hung
Chief Strategy Officer: Joseph Fan
Vice President Strategy, UX: Ning Xiao
Associate Strategy Director, UX: Shasha Tian
Strategist: Soraya Sun
Chief Delivery Officer, Managing Director: Phat Song
Associate Project Director, Digital: Kevin Li
Head of Digital Production Studio/Production Director, Technology: Henry Zhang
Production Director, Technology: Acala Zhang
Project Director: Tracy Wu
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