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J of JINS Neuron 4D

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About the Work
WOW planned, directed, and produced the "Neuron 4D Concept Movie" for the sunglasses sold by "J of JINS," which is the luxury brand for JINS.

The innovation of Neuron 4D which uses Carbon's 3D printing technology together with the subtle design sense at the base including this innovation, realizes eyewear with a seductive expression that is simple and that which anyone could imagine. The lattice constructions created using a 3D printer are set up as sensitive but complex design parts, and while depicting a continuous sequence attached to the face as a product, we expressed the expressions of Neuron 4D and its presence as a part of the body.

JINSのハイエンドブランド「J of JINS」から発売されたサングラス「Neuron 4D Concept Movie」の企画・演出・制作を担当。

Carbon社の3Dプリントテクノロジーを採用したNeuron 4Dの革新性と、それを包括する精緻な設計をベースにしたデザイン性は、シンプルさの中に誰もが思い描くアイウェアのクールで色気のある表情を実現した。3Dプリンターから生み出されたラティス構造が、繊細で複雑なデザインパーツとして組み上がり、プロダクトとして顔に装着される一連を描く中で、Neuron 4Dの表情と身体の一部としての存在感を表現した。

Director:Takuma Nakazi
Visual Designer:Yoko Ishii
Executive Producer:Hiroshi Takahashi
Producer:Ko Yamamoto

CG Director:Kazuhiro Imamiya (LiNDA)
Designer:Chihiro Sakemi, Shun Ogishima (LiNDA)
CG Producer:Hideo Kumagai (LiNDA)

Music:Yuri Miyauchi

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