Its the most wonderful time for a beer
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When you imagine Christmas you probably imagine a time for sharing, for giving, a time for family spending quality time together with looks of joy and surprise, unwrapping presents…
But we all know that’s actually not the whole truth, is it? Which is why Carlton Dry, the beer that prides itself on being uncomplicated, with agency Special Group Australia, is taking a bit of a stab at all the stuff that complicates a wonderful Christmas – the shopping traffic jams in the carpark, the office hook-ups, even having your racist auntie over for lunch.
And in true holiday fashion, this doesn’t come in the form of a traditional beer ad, but the true medium of Christmas: the celebratory seasonal song. Adapting the iconic Andy Williams song “It’s The Most Wonderful Time Of The Year” to be more fitting for the times, the song is titled “It’s The Most Wonderful Time For A Beer”. The rewritten lyrics shout out all complicated things that come at Christmas time, and are performed by Australian crooner Gregg Arthur. The song was arranged and produced by Rumble Studios with a live big band recorded at 301 Studios. The song is available to play over your Christmas lunch or unwrapping of presents via Spotify, YouTube, and will also air in innovative full-length radio placements.
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