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Fragments of Life

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This project was a collaboration with Kristen Molina. The challenge behind this project was to create a fascinating visualization of one of the new releases from the Universal Production Music studio. The animation we made had to visually interpret the music while introducing the name of the song. The current users of Universal Production Music are made up of producers, editors, and or art directors, usually males, in there 40-50s. Universal is looking to expand to a younger, gender-balanced demographic. They are looking for 25 year-olds to think of Universal for their music licensing.

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