VIDEO DESCRIPTION:

Play, download and edit the free video DJVJ - The Ultimate Party Revolution.

Introduction
Habs Akram is a world-renowned Video Jockey (VJ) who has worked in the electronic music industry for over 20 years. He has directed screen content at world-acclaimed events such as the Glastonbury Festival in the UK and the Ultra Music Festival in Miami. He also directed visuals on many club nights, with renowned DJ's such as Carl Cox at Space Ibiza, Paul Van Dyk, Ferry Corston and bands such as Nine Inch Nails and Pet Shop Boys.

In the summer of 2018, a team from London travelled to the studio of CREMA™, in Malaga. For three days both teams worked to define the strategy and the basis on which a new digital product called DJVJ would be built.

Briefing
The project had a precise objective: to create a powerful application for mobile devices with an interface and functionalities that replicate all the tools used by video jockeys. A particularly important focus was placed on the user experience, designed for a generally amateur audience, interested in the world of visuals, music or who like mixing and editing their projections.

In addition to the design and development of the digital product, the creation of a brand and a 360º marketing strategy is required for its launching, with a very important component of ASO for optimisation in the Apps markets (Apple App Store and Google Play).

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