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Here, the Sound Design approach has been to effectuate Cartier's ultra-sharp philosophy for detail. Each placement in Cartier's Watch-making is highly intricate as so was the Sound Design aspect. Each tick, placement of part and movement visually had to be relative to subtle detail. The Elvis song, 'That's when Heartache Begins' reflects one's love of something precious, a feeling which never leaves and is akin to the love of a Cartier Watch.

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