Bugle Boy - Brand Video
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VIDEO DESCRIPTION:
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This brand video is the second project assigned during the Laboratorio di Metaprogetto (2019/2020) of Politecnico di Milano.
Our main task was to give back life to a dead brand of our choice, in this case Bugle Boy (founded by Dr. William Mow in 1977).
This video represents its new identity through a list of carefully chosen words that encompassed its main values and relative characteristics and tone of voice.
Edited by:
Alexandra Chiojdeanu
Greta Cozza
Martina Francella
Alessia Mattesini
Rezeile Gidaya Quirit
We do not own any right on the clips, music and brand.
Laboratorio di Metaprogetto A.A. 2019/20
Politecnico di Milano
Prof. Fabrizio Piccolini, Stefano Mandato
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