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Live from Brazos Hall in Austin, TX! Bud Light Factory launched #BudLightMusic during SXSW.  This was the first time consumers enjoyed the new music-inspired packaging, and inaugurated ABI into its first year as a SXSW sponsor. 40 bands over 4 days including: The Roots, The Struts, Big Grams, Yo Gotti, Santigold, Rae Sremmurd to name a few.

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