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Play, download and edit the free video Axel Springer Audio Branding Case Study.

In 2019 Axel Springer sharpened its brand positioning. The brand and its design are creative and rebellious. This is reflected in the new innovative sound identity, conceived by why do birds. The German speech melody (intonation) of Axel Springer’s own voice was used to create a sound impulse connecting the modern company with its pioneering founder.

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