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:30 English TV PSA - SU2C-Hip Hop Public Health (unencoded

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Colorectal cancer is the second most common cause of cancer death among American men and women combined. African Americans are approximately 20% more likely to get colorectal cancer and about 40% more likely to die from it than most other groups. The good news is that screening and early detection substantially reduce the risk of developing or dying from colorectal cancer.

That’s why Stand Up To Cancer® and Hip Hop Public Health, an organization dedicated to building health equity through the transformative power of music, art and science, have joined forces in a new public service announcement (PSA) campaign to raise awareness about the importance of colorectal cancer screening. The PSAs specifically focus on reaching Black and Hispanic Americans, who are disproportionally impacted by low colorectal cancer screening rates.

The campaign includes English and Spanish-language versions of :30 and :60 educational & animated music video PSAs for broadcast and :30 and :60 audio PSAs for radio. Chuck D, Hip Hop Public Health Advisory Board Member, and leader of the legendary hip hop group Public Enemy, produced and recorded the English version of the PSA. "I'm honored to be a small part of the important work that Hip Hop Public Health and Stand Up To Cancer are doing," said Chuck D. "Hip hop has a powerful voice and we're using it to help make the community better, to try to get people to pay attention, to stay healthy and to catch things early instead of reading about it when it’s too late." Hip-hop artist and Hip Hop Public Health ambassador Pete Colon recorded the Spanish-language version composed by multi-platinum producer Q. Worthy.

“With regular screening, colorectal cancer is highly preventable as well as beatable in 90 percent of cases when detected early, but many Black and Hispanic Americans are not getting the recommended screening,” said Sung Poblete PhD, RN, CEO of Stand Up To Cancer. “We are thankful to Chuck D and Pete Colon for lending their voices to this collaborative campaign with Hip Hop Public Health.”

We hope you can air the attached English and Spanish :30 and :60 PSAs to raise awareness for this issue. Please contact our team at psa@boombroadcast.com or at (609) 748-7411 if you require the PSA in another format/delivery method.

Sincerely,
Maurine Slutzky, Senior Vice President of Media Development
Stand Up To Cancer, a division of the Entertainment Industry Foundation

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