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VFX Breakdown of This is How You Dare for Hyundai

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We worked with B-Reel to turn the car commercial formula on its head for Hyundai’s ‘This Is How You Dare’ campaign.

Our task was to create sleek and surreal visual effects that seamlessly shift the viewer from one world to the next. At 80 km/h. After some careful pre-planning between Amsterdam and New York, we were on set for five nights in Buenos Aires to make this happen.

“This is the kind of work every Flame Artist dreams about,” says VFX Supervisor Inti Martinez. “It allows the artist to be involved in the whole project, from concept through to completion. Not to mention, the crazy fun night shoots that took us from one of Buenos Aires’ highest buildings to a boxing run, then a CraneTruck in a tunnel onto a basketball court.”

ambassadors.com/case/this-is-how-you-dare-hyundai

Brand: Hyundai Elantra
Agency: B-Reel
Brand Director: Magda Tomaszewski
Executive Creative Director: Jonathan Graham
Creatives: Witt Whitmore, Suchi Ahuja
Art Director: Pieter Konickx
Agency Executive Producer: Myke Gerstein
Senior Agency Producer: Sachin Arora
Film Production Company: Imposter TV
Director: Sergi Castella
DOP: Albert Salas
Executive Producer: Avtar Khalsa
Line Producer: Malcom Wax
Photographer: Emir Haveric
Editorial: Work Editorial
Music Company: Q Dept
Sound Mix: Digital Arts
Color: The Mill

VFX: Ambassadors
Executive Producer: Katya Meyer
Producers: Sophie van Kooten, Bo Kops
Lead VFX Artist: Inti Martinez
VFX Artists: Peter van Rij, Sil Bulterman, Melissa van het Spijker, Bas Moonen, Hans van der Steilen
3D Supervisor: Will Jeffers
3D Artists: Jonathan Krijgsman, Alexander van Buggenum, Jeroen Cloosterman

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