See Australia Your Way
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As part of the 2021 national marketing calendar, Eyecare Plus sought a campaign to engage with their customers in a fresh new way and were considering running a competition. They wanted to build engagement with and reward existing customers, as well as drive awareness & consideration with new and prospective customers. Plus, have a little fun.
We developed the campaign strategy and brought it to life through design and copy, across social media, supported with a competition microsite, magazine covers & advertorials, in-store marketing and merchandise.
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