VIDEO DESCRIPTION:

Play, download and edit the free video Method Product Explainer.

The Challenge

The marketing department at Method challenged us to explain how their systematic bin system worked and, most importantly, try and make it sound exciting to inspire companies to use the system.

The Solution

We approach the project by reviewing the key method system and creating a visual narrative that moved around the four brand colours to explain the system's functionality and reflect the notion of recycling with circular motions. We then humanised the concept with fun character illustrations to make it feel light-hearted and fun.

The Video

The animation was made in 2d using after effects, and the bins created 3d to make the product move seamless and enable us to rotate and expand it to show its design features.

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