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This is a social media campaign series commercial for Hello Chef, a service that simplifies cooking by delivering fresh pre-portioned ingredients and delicious recipes that one can cook in around 30 minutes. The “product concept” & “how it works” were already communicated in the previous marketing campaign. Despite that the brand still had an awareness issue. The objective for the new campaign became: boost brand awareness by using emotion to focus on the product experience. We have written scripts for a series of 3 videos that compliment each other story-wise, conveying a message that cooking at home with Hello Chef is fun, and that it creates a "wave". The campaign proved to be successful, changing the image of the brand for the better and bringing new subscribers. The video that combines all 3 stories has gained 0.5M engagements on YouTube youtube.com/watch?v=L4n_ldXGON0 and has been featured on Facebook and instagram.
This project includes pre-production concept planning, screenwriting, casting, directing, multiple set filming with lighting setup, creating custom score music, editing, color grading, sound design, delivering versions and subtitles for social platforms.
Script: Maksim Varfolomeev, Olga Avramenko. Campaign strategy: Osama Hamed. Director, DOP: Maksim Varfolomeev. Editor: Olga Avramenko. Music: Maksim Ryabikov. Postproduction: Maksim Varfolomeev. Check my full portfolio and rates at five.pictures
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