Gatorade / Groove Like Mike / Behind the Scenes
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As part of its 50th birthday celebration, Gatorade invited us to remaster its classic "Be Like Mike" commercial with Michael Jordan after almost a quarter century.We teamed up with TBWA/ Chiat and our 1st Ave Machine partners, in order to develop a campaign, in which three different spots depict three unique directors' approaches for refreshing the iconic commercial. We seriously had a lot of fun experimenting with traditional animation, 3D, post-production, installations, and camera tricks. In "Groove like Mike" we took inspiration from manga cartoons and graphic novels and we remixed it, combining live-action footage with dynamic and vectorial rotoscope.
2015
DIRECTOR
HENRI & SEBASTIAN
AGENCY
TBWA/CHIAT/DAY
Credits: tron.co/project/gatorade_groovelikemike
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