DAD New Blood Awards.
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This project was an entry for D&AD / Google fonts competition. The brief challenged me to use a Google font with lyrics from a song, genre, or musical movement to represent a cause.
The cause I selected to represent was Climate Change taking inspiration from the moving You Me At Six song Our House (the mess we made) that referred to the Bush Fires spreading across Australia late in 2019.
"Typography can express rhythm, culture, local aesthetics, traditions, humor, quirks, places, and people, in any language. Utilize these benefits to highlight the cause of the present using the music of an artist"
- The lyric I felt was the most powerful and thought-provoking was the main lyric - "Our House is On Fire"
My understanding was, if the houses we lived in were on fire we would rush to put the fire out so why is that not the case when it comes to our planet?
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