CANON | EF World
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EF World - A world that expands your perspectives
We were invited by our dear friends at Abundant Productions to collaborate on this fun and colorful piece of 3D-animated video. The brief was to produce a series of environments for different categories of lenses.
Canon produces a wide variety of EF lenses that enable users to experience different worlds of photography. With a large range of lenses in every category to choose from, the world is your oyster. So open your eyes to new worlds with EF that allows users to open doors to new adventures.
Client : Canon
Agency : Paradox Media
Production / Concept Development : Abundant Productions
Design / Art Direction : Pictoglaze (Nicholas Poon, MeeChain Chong), Gene YC
Compositing / Grade : Abundant Productions
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