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Play, download and edit the free video Big W - The Big Headed Bilby.mp4.

Zebrar collaborated with Australian retailer, Big W and M&C Saatchi to create “The Big Headed Bilby”, a unique hybrid experience encouraging families to have fun and get creative during the school holidays.
First, we developed an interactive Facebook Messenger bot to guide artists through the journey. Artists follow along using simple crafts from home or purchase them online through Big W.
Then they they snap a photo of their creations through the messenger bot, and see their characters come to life!
Our bespoke software removes the background from their photo, and using our custom programming algorithm, extracts the keyframe animation from the film and applies that animation to the users’ character. Each craft character is then rendered into the film, interacting with the prebuilt story to create each artist's unique mini movie, complete with personalized credits.

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