:15 TV PSA - Stand Up To Cancer/MLB Year 2019 - ISCI: SU2C

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The most important moments happen when we all stand together – that’s why Stand Up To Cancer (SU2C), has teamed up with Major League Baseball to create a moving new PSA that embodies the the spirit and sense of community synonymous with baseball, the campaign — titled “For All The Moments We Stand Up” — culminates with the now iconic SU2C placard moment when tens of thousands of fans, players, managers and other on-field personnel stand for a moment of silence to support a loved one affected by cancer.

The new broadcast PSA will center on iconic momemts in baseball that bring us to our feet — standing to catch a foul ball, catching a bag of peanuts from a vendor, being featured on the jumbotron— before building up to the moving placard finale, which underscores the remarkable impact of standing together as one powerful, united force against cancer.

The PSA is the latest collaboration between SU2C and MLB, marking MLB’s 11th year as a supporter of SU2C. To date, MLB has pledged more than $50 million to SU2C’s collaborative cancer research programs, providing invaluable support for research which has helped lead to six FDA approvals for new cancer therapies.

The broadcast PSAs feature Uzo Aduba, Jordana Brewster, Matt Damon, Zachary Levi, Joe Manganiello and Candice Patton, whose lives have all been touched by cancer in some way. The broadcast PSA also includes Connor, a Ewing sarcoma survivor, and Marshella, a breast cancer survivor. The broadcast PSA was developed by SU2C and produced by Shark Pig, an LA-based production company that produces everything from online ads to feature-length documentary films. Jesse Fleece, a Highland Park-based director who blends comedy and drama to tell human stories of love, hope and redemption, directed the PSA.
Please place these :15, :30 and :60 PSAs in rotation and air them as soon and as often as possible from July 10, 2019 – February 9, 2021 (18 months). By airing the PSAs, you will Stand Up with us in the fight against cancer and help show support for all of our loved ones affected by cancer. Please contact our team at [email protected] or at (609) 748-7411 if you have any questions on the format or delivery of the PSAs.
Please visit StandUpToCancer.org to learn more about the campaign, and follow us on @SU2C across Facebook, Instagram, and Twitter for the latest updates.

Please also feel free to contact me via phone (424) 283-3620 or email at [email protected].

Sincerely,
Maurine Slutzky
SVP of Media Development, Stand Up To Cancer

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