VIDEO DESCRIPTION:

Play, download and edit the free video whats up guys remember to subscribe.

A content creator implores his audience to subscribe in order to help grow his channel. The content therein leads nowhere and lacks any real substance.

With the advent of the smartphone, mass internet access and accessible editing workstations, DIY content creators have flourished. The sheer amount of these creators vying for subscribers, likes, comments and shares in order to grow their channel, diminishes their value and strands the audience amidst a deluge of content. 'what’s up guys remember to subscribe' explores the often repetitive and vacuous content that these creators make. The main subject, wearing what can be considered cliché vlogging accessories (gaudy caps, sunglasses etc.), addresses the audience and reminds them that they asked for 'it' in a ‘previous video’. 'It' is never clarified or explored. He goes on to implore his viewers to 'like, rate, comment, subscribe' and 'share' to grow his channel. The video also includes intercut clips sourced from other people, highlighting the notion of relevance - or lack thereof - within this content deluge. Drawing on concepts of database cinema, the clips have no direction or narrative - they exist purely to gain subscribers and ‘grow the channel’.

Accentuating this loud aesthetic, 'royalty-free-sounding' songs play throughout, highlighting a considered attempt by the subject to entice his viewers with 'feel good' or 'cool' music. They move from background tracks to loud, standalone pieces during the externally sourced clips. Further editing considerations include every clip being 15-seconds in duration - 15 seconds being the averaged max clip lengths across Instagram, Snapchat and TikTok. This comments on how our attention spans have been engineered to accept this duration.

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