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Idea: Communicate the real-world impact of a test that reduces false positives, freeing women from the anxiety and costs of unnecessary invasive biopsies.
Execution: A cinema lens and camera package elevate this tender narrative of a mother worried about her results and a daughter looking for mother's presence.
Fun: Ruby, the amazing young actress from this piece, was hilarious and insisted on yelling 'action' with our director. She made the whole shoot day a riot!
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