Tata Tea #DeshKaKulhad Campaign
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The one-and-a-half-minute-long ad film pays tribute to the artisans that create the myriad forms of art in the country. As part of the #DeshKaKulhad campaign, the ad film shows the making of the quintessential kulhad, followed by creation of state-specific art on each piece. In the background, one can hear a song with a distinct folksy beat to it, while the lyrics describe the different regions of the country.
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