Oehcsle - Belleza Soy Yo (Beauty Is Me)
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¿Cómo una marca retail, con foco en moda y belleza, puede entrar a hablarte de ella cuando su significado está tan tergiversado por la sociedad? Redefiniéndolo. Así nace "Belleza Soy Yo", una plataforma digital que se crea con la idea de romper aquellos moldes en los que la sociedad nos ha encasillado. Porque cuando uno decide ser bello lo hace por uno mismo.
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How can a retail brand, with focus on fashion and beauty, can be able to tell you what its beautiful when its meaning is so distorted by society? By redefining it. This is how "Belleza Soy Yo/Beauty Is Me" was born, a digital platform created with the idea of breaking those molds in which society has pigeonholed us. Because when you decide to be beautiful, you do it for yourself.
Agency: Havas Peru
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