VIDEO DESCRIPTION:

Play, download and edit the free video Marella - All That Glitter Is....

As every Christmas we are called to interpret a magic moment for brands through animations that are broadcast on digital windows of the brand stores.
With our video for Marella we wanted to tell the "exceptional" of Christmas. Starting from "remixing" Rousseau, as the magic of Christmas comes visible and printed on his painting.
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To make that we have recovered the pop imaginary, the one that through the various media (Cinema and Animation) was able to shape Christmas. We replicated those time’s techniques, creating a screen with analogue atmosphere and retro special effects, turning the plants into "exceptional" Christmas lights, tropical fluorescent plants, where nature seems to play with its rules. And it's just like Christmas time when the exception seems to be only rule.
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Credits
Jacopo Rosano - Creative Direction/Animation
Gioberto Papone - Art Direction/Research
Pablo Fraustro - Animation
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Airs on:
Marella Store - Milan, Italy
Marella Store - Naples, Italy
Marella Store - Moscow, Russia

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