KITKAT X AIRFIX Case Study Film
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Model making is a fiddly business, requiring serious dexterity, steady hands and hours of concentration.
If anyone needs a break, a passionate, tongue-sticking-out, model-maker does.
We alluded to this with a poster we created, incorporating a KitKat into a model making kit.
It went down well.
Then we thought: why not do it for real?
So, we called Airfix, infamous creators of the best scale models in the UK...
Campaign swiftly decreed it ‘Ad of the day’.
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