IndiTango Brand Design Case Movie
This is the free video IndiTango Brand Design Case Movie that can be downloaded, played and edit with our RedcoolMedia movie maker MovieStudio free video editor online and AudioStudio free audio editor online
VIDEO DESCRIPTION:
Play, download and edit the free video IndiTango Brand Design Case Movie.
A new brand identity for one of Europe's leading IT management consultancies
IT has become the foundation and number accelerator for the success of most businesses. indiTango enables organizations to manage IT like a business and is one of Europe's leading management consultancies for increasing the added value of IT. indiTango asked EIGA to help them express the uniqueness of their authentic yet progressive approach through brand strategy, visual identity, and digital communication.
indiTango’s unique brand name is derived from the NATO phonetic alphabet in which the abbreviation for IT would be rendered as “India” and “Tango”. It’s as simple as that! It also seemed logical to use the visual system of Morse code to complete the design—two dots for ‘i’ and a single dash for ‘t’. All visual elements—logo, layout grid, illustrations, and icons are constructed from these basic elements.
In order to research and gather the essential information, we teamed up in individual workshop on brand identity, design, and digital experience with all project stakeholders. This laid the groundwork for our strategy, resulting in a clearly voiced brand vision as well as the brand’s positioning against its competitors. Together with indiTango, this guided us towards a strong and unique identity design.
Download, play and edit free videos and free audios from IndiTango Brand Design Case Movie using RedcoolMedia.net web apps