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For almost 75 years now, IKEA has always been known for its space saving solutions.
Giving people affordable, attractive and easy-to-use options to make the best of small spaces. However, people had to come into their large format stores to see and sample the products for themselves. To launch IKEA’s new bedroom range, IKEA decided to take the store experience to the people of Dubai, by converting the small spaces of the delivery trucks into entire, furnished bedrooms. All to deliver naps to drowsy people all over the UAE, allowing them to experience the bedroom products.

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