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Play, download and edit the free video Hotel Conference Voice Over.

The (Marketing) Magic of Storytelling

"Once upon a time ..."

Nothing captivates an audience better than a good story, well-told. Whether you’re marketing a movie, a product or service, or a travel destination, if you want to kick your business up a level, and cut across boundaries and barriers, it’s time to make the most of professional voice over narration.

Consider the incomparable storyteller, and one of my all-time entrepreneurial heroes, Mr. Walt DISNEY. While Disney animations did employ stunning artwork and cutting-edge technologies, the Magic was in the stories and the telling, the emotional connections between character and audience.

Have you ever watched a Disney “cartoon” that brought a tear to your eyes ? How is it you felt a connection with an imaginary character -- an animated one, no less. Mr. Walt DISNEY understood how to use the power of story to buoy our spirits, pull at our heartstrings, play on our deepest fears, and appeal to our sense of goodness.

No wonder Walt Disney World and Disney’s ever-growing franchise of parks and resorts are among the top tourist destinations year after year. That’s the genius of storytelling at work.

You don’t need a theme park to attract an audience. Today, well-narrated video can be the most effective form of marketing for the travel and tourism industry, and your online visibility is key.

Book Your Ticket to Exotic … ( wait for it ! )

Want to see and hear an example of doing this right ? It's probably not where you would expect. The Pure Michigan® campaign, developed by the Michigan Economic Development Corporation, is exemplary. Comedian-actor Tim ALLEN does the voice over for many of those videos. The script writing is brilliant, and you can really sense how Tim ALLEN’s heart comes through for his native Michigan in his voice over work.

What can I say ? It will make you want to visit Michigan.

No matter the destination, if you want people to visit, they first need them to see themselves there. Tell them the story of their trip in a way that resonates before they go: create an artful presentation of your special destination, professionally narrated by the guy who knows the business.

What’s the story of YOUR destination ?

- RealMedia.US

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