Harry Potter Warner Bros. Studio Tour - 2019 brand campaign - W+K London
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For the first time ever at Warner Bros. Studio Tour London – The Making of Harry Potter, visitors are invited to enter the set of Gringotts Wizarding Bank, the attraction's biggest expansion to date.
From Harry Potter first discovering Diagon Alley to the famous trio escaping on a Ukrainian Ironbelly dragon in their quest for a Horcrux, Gringotts Wizarding Bank played an important role in the Harry Potter film series. From April 6, the permanent addition will allow visitors to walk through the wizarding bank of Gringotts, the Lestrange vault, a gallery of goblins and so much more.
A 60" film, directed by W+K London's Scott Dungate, spearheads the campaign, which also covers Cinema, Online, Press and Out of Home. Voiced by Warwick Davis, the film follows a Galleon coin (the Wizarding currency) as it rolls through the most iconic movie sets of the studio, showcasing the craft and magic behind the Wizarding world. Twisting and turning through the Great Hall, Platform 9 ¾ and the Forbidden Forest, our Galleon ends its journey in the majestic Banking Hall. Production was handled by W+K London and The Mill.
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