Good Luck Margarine Commercial ~ 1956 Lever Brothers

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Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

en.wikipedia.org/wiki/Newfoundland_Margarine_Company
Wikipedia license: creativecommons.org/licenses/by-sa/3.0/

The Newfoundland Margarine Company (until 1950, the Newfoundland Butter Company) was Canada's first oleomargarine manufacturing company, and a leading producer in the Dominion of Newfoundland and after 1949, the province of Newfoundland and Labrador. It was founded by Sir John Chalker Crosbie in 1925 and was one of three margarine plants established in Newfoundland during the early 20th century. With the expertise of George Ehlers, a Danish chemist, the Crosbie family grew the firm into the largest margarine manufacturing firm in Newfoundland. The Newfoundland Butter Company through acquisition and merger over the years with the other two manufacturing plants was eventually sold to Lever Brothers of England in 1937 and became a subsidiary of Lever Brothers of Canada.

In 1949, after Newfoundland decided to join Canada, the operations of the company within the province were protected as part of the terms of union, since margarine production was then banned in the rest of Canada. To reflect the product of manufacture the company name was changed in 1950 to the Newfoundland Margarine Company. In 2004, Unilever closed down the plant as part of a consolidation of its manufacturing properties...

Background

Oleomargarine was invented by a French chemist in 1869, which uses a variety of soluble and insoluble ingredients which quickly became an alternative to butter. Oleomargarine or margarine manufacturing plants which used beef fat and lard as main ingredients were established as an inexpensive alternative to butter manufacture, which traditionally used dairy products. Soon after its invention it came under regulation, to protect the dairy industry where taxes were levied on yellow margarine and in some countries an outright ban on its sale.

Newfoundland did not have a strong dairy industry at the turn of the 19th century and subsequently embraced the production of margarine. Then in 1883, under the direction of Robert A. Brehm, Harvey and Company started the first margarine manufacturing plant.[2] This plant used fish and seal oils in its production. Brehm had left Harvey and Company shortly thereafter and started a second manufacturing plant under the name Hearn and Company which he eventually renamed Brehm Manufacturing Company after the death of his partners.

Early history

A third manufacturing plant was opened in St. John’s by John Chalker Crosbie in 1925. Crosbie was inspired by a trip to Denmark, where oils from its whaling and sealing industry contributed to a prosperous margarine manufacturing business, despite the country's agrarian economy and large dairy industry. Crosbie thought that Newfoundland, which didn't have a large dairy industry and which produced large amounts of margarine ingredients such as fish oil, whale oil, seal oil as fishing byproducts, would be a good place to set up a margarine plant. The plant hired the expertise of a Danish chemist George Ehlers in its manufacture...

Major brands produced by the Newfoundland Margarine Company were Good Luck and Eversweet. Other popular brands made by the company include Oversweet and Mom's. All of these products become staples of many households within the province of Newfoundland and Labrador...

Later history and closure

After the Newfoundland Butter Company was allowed to sell its margarine within the province even after it acceded to Confederation, margarine producers across Canada used it in their ultimately successful lobbying efforts to allow the product to be made and sold in the rest of the country. In 1950, the company changed its name to the Newfoundland Margarine Company to better reflect its actual product.

In early 2000 Unilever made the announcement that it will be closing the manufacturing plant in St. John's.

The process of closure began in 2003, at which point the factory only employed seventeen people, and Unilever's Canadian operations was centralized in their Toronto plant in Rexdale. The plant was one of 100 that were closed by Unilever to consolidate its worldwide production facilities. The plant was finally closed in March 2004. The building was demolished in 2007 to make way for a Shoppers Drug Mart...

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