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Fast, Slick, attention-seeking exuberating excellence and refinement in all the Japanese beer company does. Sound Design was extremely fun! Swords clash, wind hauntingly howls, lab work is extremely intense and accurate for its delivery to consumers, as is the approach to the directivity of sound and sound effects. My aim was to leave the viewer with a sense of, "I need to engage with this beer because it sees eye to eye with me".. these I believe are the subtle conversations which we as consumers have consciously or sub-consciously with ourselves.

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