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Play, download and edit the free video DAZN Cube Sizzle.

MKTG’s streaming agency client, DAZN, asked us to develop an innovative concept for their Canelo vs. Jacobs fight promoting how they are changing the fight game. We created a “DAZN CUBE” where participants were able to destroy cable boxes at the live event. Within the box we developed an intense animated experience that elevated the activation. The video needed to feel like it was literally “blowing up” the fight game, which we were successfully able to capture using Aftereffects and Cinema 4D. The work was not only immersive and stimulating, but captured the energy of the physical sport in the world of media. In addition to being at used at the event, this animation was posted on their social feeds to promote this colossal title fight.

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