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This campaign -shot in Yokohama, Japan- is a series of 8 quirky mockumentary short films.
Hikikomori is a japanese term that refers to the sociological phenomenon in which individuals decide not to leave their home anymore, seeking for isolation and confinement, abandoning this way, their social life.
"Four years locked in four walls. It was not something that happened in the overnight. It was a gradual thing. Gomacha began to feel the need to take refuge in his room. This 27-year Japanese is part of a growing legion of young Japanese who shut themselves in their house for not ever leaving. The call Hikikomori, a term that refers to the sections of society. We're not talking about something casual. It's a real pandemic. The government estimated in 2010 that 3.6 million people suffering from this situation. Together with LOLA MullenLowe agency, the organizers managed to make Gomacha the star of Upload Featival in Madrid." Yorokobu Magazine
Client Upload Cinema | CD Chacho Puebla | DoP Takayuki Niwa | Service Production Co. Spirits Tokyo
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