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Play, download and edit the video Crust The Birthplace of Pizza.

Crust had a problem. Despite its gourmet offerings, it was still lumped together in the
minds of Australians as ‘just another pizza joint.’ We had to reposition Crust and separate it from
the other traditional, cheap pizza competitors. To do that, we brought Crust pizza to the birthplace of
tradition: Naples, Italy. There, on the ground, we captured authentic reactions from passionate,
pizza-loving Neapolitans plucked right off the streets as they tried Crust for the first time. Their
genuine, honest reactions proved our point: that this isn’t pizza at all. It’s something far more
exciting than that. It’s Crust.

Director: Tourist
Agency: 303 MullenLowe
Client: Crust Pizza
Production Company: Filmgraphics
Executive Producer: Anna Fawcett
Director of Photography: Tourist
Editor: Kelly Searancke
Grade & Online: Matt Fezz
Sound Post: Sonar

Italian Unit
Executive Producer: Antonio Bruno
Producer: Maria Giovanna Iavazzi
Locations Manager: Sara Nocera
Camera Dept: Digital Cinema Crew

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