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Global launch work for Coca Cola Energy.
"The only energy drink with a great coca cola taste"

ENERGY is Coca-Cola’s first new product launch since the brands’ highly successful, Coke Zero. The campaign strategy centres around the energy drink’s dynamic looking design and the premise that positive energy is contagious, quickly spreading onto the next person. The launch film cleverly represents these waves of positive energy through an eye catching, high energy dance performance, that is a visual representation of the positive energy that can be released by the product.

Client: Coca Cola
Agency: Ogilvy UK
CCO: Dede Laurentino
Creative/ACD: John-John Skoog, Andreas Schwitter, Tom Chancellor
Design: Dani Vasquez, Dave Towers

Production: Not To Scale
Motion/CGI: Analog

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