Ssangyong Motors: Own Your Identity
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This video was a group project that I did in 2021. As part of an industry collaboration, we were tasked to create a promotional video for Ssangyong Motors new car model Tivoli. We wanted to tie in the idea of individualism and identity to the multiple car colours that the Tivoli come in. To do this we compared MBTI types and colours that match different personality groups. For my piece of the project, I did a Explorers(ISTP, ISFP, ESTP, ESFP)-focussed piece, and I matched vibrant orange to this group of personalities.
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