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I put half my asset development budget for this campaign into this Imagine Dragons song. With no paid media support for this show, I thought it would be the only way it had a chance of finding an audience and getting some earned media. It went on to be featured on many popular fanboy sites (joblo.com/movie-news/exclusive-trailer-for-thunderbirds-are-go-season-4-starring-emilia-clarke-338), it receive way more views online than we typically see for a kids show trailer and became a Promax Winner for Best Children’s Programming Spot (Bronze). The graphics are inspired by 1960's pop artist Roy Lichtenstein, to infuse a comic book superhero vibe and as a nod to the era when the original Thunderbirds Are Go series debuted in the UK.
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