Old Spice: Level Up Your Legacy
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2018. Wieden+Kennedy Portland
To level-up the legacies of Iman Shumpert, Nick Cannon and Director X, we developed three side-scrolling games inspired by each celebrity’s road to success. Starring influential events and characters from the celebrities’ lives, each game is split into three levels featuring past, present and future situations tied together by comic-book-style cutscenes. Every game is designed entirely by hand, with custom pixel-art animations and a bespoke 8-bit soundtrack for each level. The games serve as a companion to a magnificently meta set of video interviews in which fans can watch the celebrities tackle their own games, resulting in some next-level nostalgia.
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