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Kawaii Salon- Qiwen Chen

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Kawaii, means “cute” in Japanese. Within the last 30 years, cute has evolved from a Japanese cultural phenomenon into a ubiquitous chant among (female) teenagers: ‘‘that’s cute.’’
In my childhood, my favorite cartoon character was Hello Kitty. At that time, I was addicted to all Hello Kitty peripheral products. The purchase of Hello Kitty products can be considered as a trend in Asia. Later when I came to live in the West, the relationship between cute culture and consumerism has risen my strong interest. I began to wonder if my previous obsession with Hello Kitty was from the trap of consumerism.

In this SIP project, I made a program by processing & projector mapping, collaborating with my friend Zheyun Chen. It is to express my position with cute culture and consumerism. When you participate in this program, you can dress your friends up via the projector (the one stands between the projector and white backdrop so as to get dressed up, or you could dress me up as I printed myself on a fabric, You can also just play in the interface. I am not ready to judge the culture but I engage the audience through open design and let them think about it. What I offer is a kind of awareness for cute culture and consumerism.

Then I made two posters in order to present a relatively weird feeling. Those posters reflect my attitude towards understanding and criticizing this culture.

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