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Ideal System | Litokol K 50

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Our beloved 3D character has its debut in the live shooting commercial.

Ideal System, the leading building material seller in Armenia, every single time suggests something new to their customers. This time it was the new enhanced cement LITOKOL K50 and, as a long-term partner, Domino Production was asked to advertise this product. The product is produced by a famous Italian brand LITOKOL.
Our creative scriptwriters' team decided to give a chance to our beloved 3D character Sensei Shpakli to play its first role in the commercial. And we think the trial succeed. The real and live character of the commercial was looking for the best enhanced cement and could make a decision after the cartoon character advise.

Mixing live shooting with cartoon animation made the commercial funny and customer friendly

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